Early this summer, we began selling Stagg Jam & Marmalade — a brand new product made in Brooklyn but “born in Louisiana,” as its label proudly states. Candice Ross left a career in architecture to start the company, which she named after her grandfather, a farmer, father, mechanic and maker who “lives a life filled with love and simplicity,” says the Stagg web site. We called up Candice recently to ask her about her jams, the food scene and her decision to switch paths, in search of a life similarly filled with what matters most.
*In response to the devastating floods in Louisiana, Stagg Jams has announced that now through Sept. 1, 100% of the proceeds from sales of marmalades (Lemon, Orange & Grapefruit) on the Stagg site will be donated to the United Way of Acadiana, to help with rebuilding efforts.
Let’s talk about that Banana Jam. We’re in love.
It’s magic. (Laughs.) I make it, so, obviously, I know how it works. But I’m still always like: Wow! I am convinced that it’s the vanilla bean. There’s organic vanilla bean, and I think it makes everything just pop.
When I first moved to the city 11 years ago, like every 23 year old, I had no money. Like, at all. And I was working at this architecture firm and would have to go on site a lot, and I ended up getting into this habit of peanut butter and jelly sandwiches, legitimately, every single day. They’re cheap, you throw them in your bag, they don’t go bad. But I had this problem with the bananas, because they would go brown. I’d buy a bunch of bananas, because they were cheap, and they’d go brown.
And it was around the time I’d started making jam anyway, and so I thought: I’ll just make them into a jam.
Very functional Banana aside, how do you choose your flavors?
They just kind of come to me. Basically, they’re something I would want to eat. For example, I think the Seasoned Sorrel is really kind of a good one. When I moved to Crown Heights, I kept Continue reading